Saturday, March 10, 2012

Indie Artist Promo Tip #69















Indie Artist Promotional Tip #69
From We Are Indie Christian & CLG Distribution:

Share online and print media about you as soon as it’s available. Send out e-mail updates, post to your blog and social networks. Of course, only do so if you have permission to share the content.

To learn more about distribution, please visit CLGDistribution.com.

Friday, March 9, 2012

Enter To Win $5,000 & The Chance To Be Mentored By Top Industry Professionals


Deadline To Enter Extended Until April 11th

Unsigned Only is a unique new international music competition designed for solo artists, bands, and singers who are not signed to a major label record company or any of its affiliates, subsidiaries, or imprints. Unsigned Only is looking for outstanding, talented artists: a band, singer, or solo artist...a newcomer or veteran...raw or polished - the "gem" that needs to be discovered. Unsigned Only is looking for the total package.

Conceived of and produced by the same team who brings you the prestigious International Songwriting Competition (ISC), Unsigned Only is a brand new music competition and is completely separate and different from ISC (it is NOT part of the Unsigned Only category of ISC).

Unsigned Only is a fresh and novel approach to other music competitions. Yes, it offers great prizes, recognition, exposure, and the chance to be heard by a judging panel of high-profile recording artists and industry professionals. But, Unsigned Only takes it a step further and for the first time ever, a music competition offers the Grand Prize winner the once-in-a-lifetime chance to be mentored by and directly network with the top echelon of record company professionals and get guidance, advice, feedback, and networking opportunities.

Categories include: AAA (Adult Album Alternative; AC (Adult Contemporary); Christian; Country; Folk/Singer-Songwriter; R&B/Hip-Hop; Rock; Pop/Top 40; and Vocal Performance.

Judging Criteria: originality, songwriting, vocals, performance, and overall likeability.

All entries must be original music except for the Vocal Performance category which accepts original or cover songs. Judging criteria in the Vocal Performance category will be based solely on the quality of the vocals. So, if you're an artist and you don't write your own songs - or if you do write your own songs and want to show off your singing - this is the category for you.

Judges include: Cyndi Lauper; Kenny Rogers; Angie Stone; 3 Doors Down; Jeremy Camp; Charlie Daniels; Manchester Orchestra; Craig Morgan; Robert Smith (The Cure); Kelly Clarkson; Musiq Soulchild; Aaron Shust; Steve Lillywhite (Producer); G. Love; Matt and Kim; St. Vincent; The Mountain Goats; Josh Jackson (Co-Founder and Editor-In-Chief, Paste Magazine); Scott Lapatine (Founder/Editor-In-Chief, Stereogum); Lorraine Ali (Pop Music Editor, Los Angeles Times); and more to be announced.

Mentors include a group of high-profile record company executives, including Monte Lipman (President of Universal Republic); Pete Ganbarg (Executive Vice President/Head of A&R, Atlantic Records); David Wolter (Senior VP of A&R, RCA Records); Kim Stephens (President, Forward Entertainment and A&R/Capitol Music Group); Trevor Jerideau (VP of A&R, RCA Records); David Wilkes (VP of A&R, eOne Music); Pete Giberga (Head of A&R, Razor & Tie Records); Jason Geter (President, Grand Hustle Records); and Jason McArthur (VP A&R, Provident Label Group).

Indie Artist Promo Tip #68















Indie Artist Promotional Tip #68
From We Are Indie Christian & CLG Distribution:

Tip fans off regarding exclusive, “top secret” news before you go public with it. The goal is to make your avid fans feel special and part of something exclusive. They will want to spread their inside knowledge and be the first to let the cat out of the bag.

To learn more about distribution, please visit CLGDistribution.com.

Thursday, March 8, 2012

Seth Godin & Ariel Hyatt Discuss The Music Industry, Part 1

Legendary Seth Godin, author of best-selling books like Tribes, Permission Marketing and Linchpin, joins Ariel Hyatt for a discussion on the state of the music industry and how to approach a career in the New Music Industry.

The paradigm has shifted from that of selling music to selling the "experience" of music. Many of the most successful up-and-coming acts are realizing that the vast percentage of their livelihood will be derived from live shows rather then retail sales.

It becomes increasingly clear that the goal or every musician going forward should now be to lead a group of fans (tribe) who want to be taken somewhere and who want to hang out with other fans. Social media is, in effect, expanding outward.

The model of The Grateful Dead and Phish can be held up as prime examples of how bands can develop a dedicated fan base which will follow them to the ends of the earth just to participate in the "experience." In the Christian world, the spirit of this model is exemplified through artists like Hillsong. From personal experience, I can say that their live performances are something beyond mere performance and create an opportunity for the attendee to experience God on a whole different plane. For that very reason, fans of the group will drive hours to attend a concert or conference.



Or view the interview HERE!

Indie Artist Promo Tip #67















Indie Artist Promotional Tip #67
From We Are Indie Christian & CLG Distribution:

Develop and lead your tribe. Fans want to know who you are and what you’re about.

To learn more about distribution, please visit CLGDistribution.com.

Wednesday, March 7, 2012

Indie Artist Promo Tip #66















Indie Artist Promotional Tip #66
From We Are Indie Christian & CLG Distribution:

Post an individual fan message on your site every day, week or month depending upon how many messages you are receiving.

To learn more about distribution, please visit CLGDistribution.com.

Tuesday, March 6, 2012

Indie Artist Promo Tip #65















Indie Artist Promotional Tip #65
From We Are Indie Christian & CLG Distribution:

Update, update, update! Make sure you update your social media pages each and every day. A page will only draw interest if there’s a constant flow on new content to consume.

To learn more about distribution, please visit CLGDistribution.com.

Monday, March 5, 2012

Indie Artist Promo Tip #64















Indie Artist Promotional Tip #64
From We Are Indie Christian & CLG Distribution:

Ask fans to create their own mixes of your music and feature it at your shows and on YouTube. Fans want to be part of the story! Provide beats and other raw musical elements from the original recording to make it easy for them. Ask them to share their creations with you and other fans by posting to YouTube and your official site.

To learn more about distribution, please visit CLGDistribution.com.

Sunday, March 4, 2012

Indie Artist Promo Tip #63















Indie Artist Promotional Tip #63
From We Are Indie Christian & CLG Distribution:

Encourage fans to set up fan websites, Facebook pages, Twitter accounts and YouTube channels featuring news and other content about the band. Provide the tools and let them run with it!

To learn more about distribution, please visit CLGDistribution.com.

Saturday, March 3, 2012

Indie Artist Promo Tip #62















Indie Artist Promotional Tip #62
From We Are Indie Christian & CLG Distribution:

Post a “fan kit” (press kit) on your website containing a bio, press clippings, promotional and cover images, and other content which will provide the necessary tools for fans to blog about your music.

To learn more about distribution, please visit CLGDistribution.com.

Friday, March 2, 2012

Marketing Lessons From Pomplamoose

Having heard about the growing success of the band Pomplamoose many times now, I decided to check them out and listen to their music/interviews and watch some of their videos to get a feel for who they were-both as artists, and see what we could learn from this independent band who have carved out a living with STRICTLY their MUSIC, using a 99% web-based business model.

Listening to them in the first interview with Tech Crunch’s Andrew Keen, Jack Conte and Nataly Dawn answered several very basic questions, of which, although the interview could have been hosted better to get down to some more insightful questions, the resulting insight I continue to find the more I learn about this powerhouse duo remains consistent with the very simple mantra this band has so very successfully modeled for us as independent musicians in our brave new music business.

Pomplamoose, who have now turned down all of the “big three” major labels – are in fact making enough money to live in a fully paid for house, primarily off iTunes revenue, and don’t see the need OR the strategic advantage to sign with a major record label.

The bottom line is that Record labels today - are more like general contractors...

Read the rest of the article on MusicThinkTank!

Indie Artist Promo Tip #61















Indie Artist Promotional Tip #61
From We Are Indie Christian & CLG Distribution:

Ask fans to contribute to your blog. This makes the band more relatable and accessible to the casual fan.

To learn more about distribution, please visit CLGDistribution.com.

Thursday, March 1, 2012

Indie Artist Promo Tip #60















Indie Artist Promotional Tip #60
From We Are Indie Christian & CLG Distribution:

Ask fans to send in stories related to your music stating why they love it. Offer a prize to the best entry.

To learn more about distribution, please visit CLGDistribution.com.

Wednesday, February 29, 2012

Indie Artist Promo Tip #59















Indie Artist Promotional Tip #59
From We Are Indie Christian & CLG Distribution:

When blogging, use images, video and audio. Audio and visuals go a long way in garnering interest from the casual fan.

To learn more about distribution, please visit CLGDistribution.com.

Monday, February 27, 2012

Indie Artist Promo Tip #58















Indie Artist Promotional Tip #58
From We Are Indie Christian & CLG Distribution:

Get the fans involved! Create a newsletter featuring fan-made content.

To learn more about distribution, please visit CLGDistribution.com.

Sunday, February 26, 2012

Indie Artist Promo Tip #57















Indie Artist Promotional Tip #57
From We Are Indie Christian & CLG Distribution:

Set up roundtable interviews, chats with friends, and fan Q&A sessions and record them all on video. You can share each bit or edit into a full-length video to sell of share.

To learn more about distribution, please visit CLGDistribution.com.

Saturday, February 25, 2012

Indie Artist Promo Tip #56















Indie Artist Promotional Tip #56
From We Are Indie Christian & CLG Distribution:

If you tour extensively, create a documentary of your tour which you can sell to or share with your fans. Always have a video cam at hand to record content. You never know when that golden moment will present itself and you don’t want to miss capturing it on video. You can even blog a roving report and interview concert-goers.

To learn more about distribution, please visit CLGDistribution.com.

Friday, February 24, 2012

Indie Artist Promo Tip #55















Indie Artist Promotional Tip #55
From We Are Indie Christian & CLG Distribution:

Promote upcoming events with pre-event “tasters” such as video clips, webcasts and interviews. Hype the show and let the fans know you’re looking forward to playing for and meeting them.

To learn more about distribution, please visit CLGDistribution.com.

Thursday, February 23, 2012

Indie Artist Promo Tip #54















Indie Artist Promotional Tip #54
From We Are Indie Christian & CLG Distribution:

Start a blog and use as much video content as possible. Most people would rather watch a video than read an article any day.

To learn more about distribution, please visit CLGDistribution.com.

Wednesday, February 22, 2012

Indie Artist Promo Tip #53















Indie Artist Promotional Tip #53
From We Are Indie Christian & CLG Distribution:

Ask the soundman to make a board recording of your shows and share them with fans who attended the show. It will become their own personal keepsake for the event and something they can cherish for days to come.

To learn more about distribution, please visit CLGDistribution.com.