Wednesday, January 25, 2012

Demand = Value In The New Music Economy


Written by Brian Thompson of Thorny Bleeder Records, a Vancouver based rock n' roll brand architect, marketing consultant, blogger, podcaster, speaker and artist manager.

If there's no demand, there's no value.

If you create demand you create an opportunity for monetization.

Without demand, your music is essentially worthless to the public, regardless of what you paid to record and produce it.

Encourage an open environment of sharing around your music.

Sharing creates new fans.

Fans create demand.

Monetize!

* Article originally featured on HypeBot.com

2 comments:

  1. It seems like stating the obvious but I guess it has to be done...

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  2. Sometimes its the obvious things that people tend to overlook! I just thought it was blunt and would be helpful stated in this manner.

    ReplyDelete