Billboard announced today that MySpace is rebooting and positioning itself once again as the online destination for music discovery. For those of you who have or had MySpace accounts in the past, you likely realize that MySpace was a great place to promote yourself or your band.
The site has revamped its music player (launching today) to include enhanced music recommendations, built-in search engines and a Facebook integration feature. Coupled with integrations with Spotify, MOG and Rdio, I'm cautiously hopeful for the future of MySpace as a valuable resource for musicians. Considering the long-term plans, it seems as if the new ownership has some interesting ideas they plan to implement within the next six months.
New Chief Operating Officer Tim Vanderhook states "Music is white-hot right now and we want to be able to capitalize on our music catalog and our history in music. It's something the previous management didn't really highlight."
Given the amount of time many artists and bands have spent building a fan base on MySpace, I think it's a great idea to keep an eye on MySpace and see if there's any life left in the platform at this point. From personal experience, I can state that MySpace was an important tool in building our business over the course of time. Call me nostalgic, but I'm hoping they can get back in the game. Sure, MySpace will never again reattain status as a viable social network where the average person connects with friends and family, but I believe there might be a place for MySpace as a way for artist/bands to connect with fans. That being said, I'm going to head on over and check out the new music player and Facebook integration.
For a more complete statement of the future plans for MySpace:
MySpace's Tim Vanderhook Talks Company's Future, Music Plans, Timberlake's Role
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