How The 80/20 Rule Applies To Your Social Media Strategy

The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company’s profits tend to come from 20% of their customers, 80% of sales are made by 20% of the sales staff, and so on. For today’s music artist, this rule of thumb applies in a more indirect way in regards to how they should properly communicate with their audience.

View the full article on HypeBot.com!

Tour Support

Get Payed to Play with Tour Support – Performing, recording, gear, and more, are expensive – so tour support is essential for most artists. But what if that tour support could also give you the chance to make an impact on your world?

You’ve probably heard of major artists like Bono and his involvement with (PRODUCT)RED, or Dave Matthews Band and their support of TOMS shoes. But you don’t have to be a major artist to make a difference!

The story continues on OnStageSuccess.com

Indie Artist Promo Tip #33

Indie Artist Promotional Tip#33
From We Are Indie Christian & CLG Distribution:

Find a cause or charity that you believe in and get involved. This will have the two-fold effect of allowing you to bless others while, at the same time, you’ll undoubtedly draw current fans to the cause and potentially nurture new fans through the cause/charity.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #32

Indie Artist Promotional Tip#32
From We Are Indie Christian & CLG Distribution:

Find out which songs and/or lyrics really connect with your fans and then design merchandise around the theme – clothing, photo books, etc.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #31

Indie Artist Promotional Tip#31
From We Are Indie Christian & CLG Distribution:

Connecting with your fans is essential! Find ways to include them in exclusive events – the debut of a new song online, for instance. And then provide them with audio and visual tools to help spread the word.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #30

Indie Artist Promotional Tip#30
From We Are Indie Christian & CLG Distribution:

In this day and age, video is crucial to promoting yourself or band. Constantly capture content to share with your fan base – in the studio, backstage at shows, band excursions, etc.

To learn more about distribution, please visit CLGDistribution.com.

Demand = Value In The New Music Economy

Written by Brian Thompson of Thorny Bleeder Records, a Vancouver based rock n' roll brand architect, marketing consultant, blogger, podcaster, speaker and artist manager.

If there's no demand, there's no value.

If you create demand you create an opportunity for monetization.

Without demand, your music is essentially worthless to the public, regardless of what you paid to record and produce it.

Encourage an open environment of sharing around your music.

Sharing creates new fans.

Fans create demand.

Monetize!

* Article originally featured on HypeBot.com

Indie Artist Promo Tip #29

Indie Artist Promotional Tip#29
From We Are Indie Christian & CLG Distribution:

Sell download cards on your own site and at gigs. There are plenty of suppliers to buy from. Check out DropCards.com.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #28

Indie Artist Promotional Tip#28
From We Are Indie Christian & CLG Distribution:

Seek sponsorships through related businesses – clothing companies, music gear manufacturers, etc., and even local businesses that might benefit from cross promotion.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #27

Indie Artist Promotional Tip#27
From We Are Indie Christian & CLG Distribution:

Broadcast lives shows on UStream.com.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #26

Indie Artist Promotional Tip#26
From We Are Indie Christian & CLG Distribution:

Commit yourself to excellence in everything you do!

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #25

Indie Artist Promotional Tip#25
From We Are Indie Christian & CLG Distribution:

Fans become fans because they LIKE your music, but they are naturally curious about the person behind the music and the LOVE getting to know you even more than they like your music. Don’t over-market to your fans. Build relationship with them.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #24

Indie Artist Promotional Tip#24
From We Are Indie Christian & CLG Distribution:

People don't know what they want in music until they hear it. It's your job to deliver it. Be bold. Be creative!

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #23

Indie Artist Promotional Tip#23
From We Are Indie Christian & CLG Distribution:

Your number one challenge is getting people to listen to you. Be creative and look for new avenues to expose your music to listeners.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #22

Indie Artist Promotional Tip#22
From We Are Indie Christian & CLG Distribution:

Develop a common goal with the members of your team and develop a plan to reach those goals.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #21

Indie Artist Promotional Tip#21
From We Are Indie Christian & CLG Distribution:

Understand your genre of music and how to properly represent it. This is called “imaging.”

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #20

Indie Artist Promotional Tip#20
From We Are Indie Christian & CLG Distribution:

Capture and build a database of your fans and their contact information.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #19

Indie Artist Promotional Tip#19
From We Are Indie Christian & CLG Distribution:

Provide incentive for fans willing to give feedback on your music.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #18

Indie Artist Promotional Tip#18
From We Are Indie Christian & CLG Distribution:

Ask for feedback from your fans and pay attention to any trends in the comments. Take it to heart.

To learn more about distribution, please visit CLGDistribution.com.

Indie Artist Promo Tip #17

Indie Artist Promotional Tip#17
From We Are Indie Christian & CLG Distribution:

Build a fan base and shoot for sponsors.

To learn more about distribution, please visit CLGDistribution.com.