Wednesday, March 7, 2012

Indie Artist Promo Tip #66















Indie Artist Promotional Tip #66
From We Are Indie Christian & CLG Distribution:

Post an individual fan message on your site every day, week or month depending upon how many messages you are receiving.

To learn more about distribution, please visit CLGDistribution.com.

Tuesday, March 6, 2012

Indie Artist Promo Tip #65















Indie Artist Promotional Tip #65
From We Are Indie Christian & CLG Distribution:

Update, update, update! Make sure you update your social media pages each and every day. A page will only draw interest if there’s a constant flow on new content to consume.

To learn more about distribution, please visit CLGDistribution.com.

Monday, March 5, 2012

Indie Artist Promo Tip #64















Indie Artist Promotional Tip #64
From We Are Indie Christian & CLG Distribution:

Ask fans to create their own mixes of your music and feature it at your shows and on YouTube. Fans want to be part of the story! Provide beats and other raw musical elements from the original recording to make it easy for them. Ask them to share their creations with you and other fans by posting to YouTube and your official site.

To learn more about distribution, please visit CLGDistribution.com.

Sunday, March 4, 2012

Indie Artist Promo Tip #63















Indie Artist Promotional Tip #63
From We Are Indie Christian & CLG Distribution:

Encourage fans to set up fan websites, Facebook pages, Twitter accounts and YouTube channels featuring news and other content about the band. Provide the tools and let them run with it!

To learn more about distribution, please visit CLGDistribution.com.

Saturday, March 3, 2012

Indie Artist Promo Tip #62















Indie Artist Promotional Tip #62
From We Are Indie Christian & CLG Distribution:

Post a “fan kit” (press kit) on your website containing a bio, press clippings, promotional and cover images, and other content which will provide the necessary tools for fans to blog about your music.

To learn more about distribution, please visit CLGDistribution.com.

Friday, March 2, 2012

Marketing Lessons From Pomplamoose

Having heard about the growing success of the band Pomplamoose many times now, I decided to check them out and listen to their music/interviews and watch some of their videos to get a feel for who they were-both as artists, and see what we could learn from this independent band who have carved out a living with STRICTLY their MUSIC, using a 99% web-based business model.

Listening to them in the first interview with Tech Crunch’s Andrew Keen, Jack Conte and Nataly Dawn answered several very basic questions, of which, although the interview could have been hosted better to get down to some more insightful questions, the resulting insight I continue to find the more I learn about this powerhouse duo remains consistent with the very simple mantra this band has so very successfully modeled for us as independent musicians in our brave new music business.

Pomplamoose, who have now turned down all of the “big three” major labels – are in fact making enough money to live in a fully paid for house, primarily off iTunes revenue, and don’t see the need OR the strategic advantage to sign with a major record label.

The bottom line is that Record labels today - are more like general contractors...

Read the rest of the article on MusicThinkTank!

Indie Artist Promo Tip #61















Indie Artist Promotional Tip #61
From We Are Indie Christian & CLG Distribution:

Ask fans to contribute to your blog. This makes the band more relatable and accessible to the casual fan.

To learn more about distribution, please visit CLGDistribution.com.

Thursday, March 1, 2012

Indie Artist Promo Tip #60















Indie Artist Promotional Tip #60
From We Are Indie Christian & CLG Distribution:

Ask fans to send in stories related to your music stating why they love it. Offer a prize to the best entry.

To learn more about distribution, please visit CLGDistribution.com.

Wednesday, February 29, 2012

Indie Artist Promo Tip #59















Indie Artist Promotional Tip #59
From We Are Indie Christian & CLG Distribution:

When blogging, use images, video and audio. Audio and visuals go a long way in garnering interest from the casual fan.

To learn more about distribution, please visit CLGDistribution.com.

Monday, February 27, 2012

Indie Artist Promo Tip #58















Indie Artist Promotional Tip #58
From We Are Indie Christian & CLG Distribution:

Get the fans involved! Create a newsletter featuring fan-made content.

To learn more about distribution, please visit CLGDistribution.com.

Sunday, February 26, 2012

Indie Artist Promo Tip #57















Indie Artist Promotional Tip #57
From We Are Indie Christian & CLG Distribution:

Set up roundtable interviews, chats with friends, and fan Q&A sessions and record them all on video. You can share each bit or edit into a full-length video to sell of share.

To learn more about distribution, please visit CLGDistribution.com.

Saturday, February 25, 2012

Indie Artist Promo Tip #56















Indie Artist Promotional Tip #56
From We Are Indie Christian & CLG Distribution:

If you tour extensively, create a documentary of your tour which you can sell to or share with your fans. Always have a video cam at hand to record content. You never know when that golden moment will present itself and you don’t want to miss capturing it on video. You can even blog a roving report and interview concert-goers.

To learn more about distribution, please visit CLGDistribution.com.

Friday, February 24, 2012

Indie Artist Promo Tip #55















Indie Artist Promotional Tip #55
From We Are Indie Christian & CLG Distribution:

Promote upcoming events with pre-event “tasters” such as video clips, webcasts and interviews. Hype the show and let the fans know you’re looking forward to playing for and meeting them.

To learn more about distribution, please visit CLGDistribution.com.

Thursday, February 23, 2012

Indie Artist Promo Tip #54















Indie Artist Promotional Tip #54
From We Are Indie Christian & CLG Distribution:

Start a blog and use as much video content as possible. Most people would rather watch a video than read an article any day.

To learn more about distribution, please visit CLGDistribution.com.

Wednesday, February 22, 2012

Indie Artist Promo Tip #53















Indie Artist Promotional Tip #53
From We Are Indie Christian & CLG Distribution:

Ask the soundman to make a board recording of your shows and share them with fans who attended the show. It will become their own personal keepsake for the event and something they can cherish for days to come.

To learn more about distribution, please visit CLGDistribution.com.

Tuesday, February 21, 2012

Indie Artist Promo Tip #52















Indie Artist Promotional Tip #52
From We Are Indie Christian & CLG Distribution:

Share audio outtakes or non-album tracks with your fans and ask them to blast it out to everyone they know.

To learn more about distribution, please visit CLGDistribution.com.

Monday, February 20, 2012

Indie Artist Promo Tip #51















Indie Artist Promotional Tip #51
From We Are Indie Christian & CLG Distribution:

Interview some of your fans with a video camera after gigs and post online for all to see!

To learn more about distribution, please visit CLGDistribution.com.

Sunday, February 19, 2012

Indie Artist Promo Tip #50















Indie Artist Promotional Tip #50
From We Are Indie Christian & CLG Distribution:

Achieve your goals faster by partnering with others and pooling resources/expertise. Working together allows you to set bigger goals and reach them quicker. Swap mailing lists with bands you know and trust. This will work for the benefit of all. It’s better to see life in terms of collaboration than competition. If you’re good, your art will speak for itself. There’s no need to play the isolationist by being overprotective of your turf.

To learn more about distribution, please visit CLGDistribution.com.

Saturday, February 18, 2012

Indie Artist Promo Tip #49















Indie Artist Promotional Tip #49
From We Are Indie Christian & CLG Distribution:

Relationships with people who help you achieve your goals are just as important as your relationships with fans. Always seek to build strong relationship with the guy who works for the company that manufactures your CD or works for the venue where you often perform (or hope to perform).

To learn more about distribution, please visit CLGDistribution.com.

Friday, February 17, 2012

Indie Artist Promo Tip #48















Indie Artist Promotional Tip #48
From We Are Indie Christian & CLG Distribution:

Always approach networking with the perspective that you wish to help others. Remember that most people are not as interested in YOUR needs as they are in their own. Seek to determine how you can lend a hand or solve someone else’s problem first.

To learn more about distribution, please visit CLGDistribution.com.